Jeff Goulding

Jeff Goulding

Business Development Director, Muddy Boots Software Ltd

Passionate about food, farming and new technology, working for Muddy Boots couldn’t be a better fit!
Raised on the family farm on the Herefordshire/Gloucestershire border, Jeff trained as an Agronomist and during the 90s worked for Technicrop, an innovative agronomy based company advising farmers on the adoption of new technology and crop production techniques in Central and Western UK.
Interest and involvement in IT in the mid-90s led to being involved in the start-up business Muddy Boots Software in 1996. Jeff took on a company Director role in 2002 and has been involved in working with many of the key accounts throughout the agri-food supply chain; from large grower groups and agri-service businesses to global FMCGs and retailers.

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Session Details

Panelist at: Parallel Session 1 “IT, Transparency & Market Access”
Date & Time: Tuesday, 28 October, 2:30-4:30 p.m.
Location: Mezzoon Ballroom 2

Session Description

Parallel sessions on several hot topics, with keynote speakers and expert panelists, discussing thought provoking ideas and debating controversial concepts.

How can supply chains monitor and control responsible sourcing. How can we monitor progress toward sustainability in agriculture? What are the roles of government, technology and science?